Do you need someone who can write marketing material to help sell your catering, wedding, and events services? Do you need help writing promotional content that tells potential clients and current clients about your business? If the answer is yes, then you need a copywriter.

Before you leave this page in search of a copywriter, there are a few questions you need to answer first. These questions will determine if you hire a terrible copywriter who does more harm than good or an excellent copywriter who brings awareness and growth to your business.

What is copywriting, and how does it help your business?

Knowing the job of a copywriter is the key to hiring a good one. Your small business is closer to reaching a wider audience if you’re familiar with the job description.

A copywriter's job is to write marketable text (articles, emails, slogans, etc.) designed to promote or sell your products and services. A copywriter's goal is to take your business' services and then write a copy explaining why a client would benefit from those services. If someone needs their wedding catered during February but wants an inexpensive yet efficient catering service, a copywriter can offer your business as a solution. A promotional copy written about your Valentine's catering discount is the answer to the person's problem.

You've given the copywriter the service you're selling, the discount. They write how it will benefit those in need of it. Then the person is connected to their solution. A copywriter does more than write catchy and persuasive phrases for your business. The copy they write is to build bridges between you and a potential client.

What type of copywriter is best for your business?

The best copywriter is both familiar with your industry's field and can write in your tone. If you're in the wedding, catering, and events niche, a copywriter who knows about those fields' intricacies is beneficial. When the copywriter has experience with your business' field, this lessens the possibility of error and misunderstanding.

Hiring a copywriter who can write in your tone is vital. A copywriter's tone should adapt to the business. If your blog post on weddings during spring requires a friendly yet professional style, the copywriter shouldn't write with a serious tone. This inability to adapt causes your event business to sound solemn and possibly unfriendly. The copywriter should know your tone and have the capability to write in it.

How much should you pay a copywriter?

This question is the one most businesses ask because it's the most important one. You've worked hard for your money, and you don't want to hand it out to anyone who calls themself a copywriter. You want to give your hard-earned dollars to talented writers who can boost your sales, promote your brand, and connect your business with the right clients.

However it comes to this, you get what you pay for. Some copywriters charge $50 for a blog post, and some charge $750. How do you know which one to choose? Do you get poor quality with the lower price or better quality with the higher price? Here's what you do: choose based on what is offered rather than the price.

Of course, if you can't hand out tens of thousands of dollars, don't. Every copywriter offers something different. Some offer quicker turnarounds, research, and packages, and some don't. If you know you need five blog posts and three emails on catering, find a talented copywriter who has the experience and pricing you need. If you pay for what you need, then you always pay for what you get.

What can you expect to receive from a copywriter?

What you can expect to receive from a copywriter depends on one thing: what have you asked of the copywriter? Did you ask for fully completed work, edits, and formatting? If the answer is no, you can expect to receive quality copy that promotes and markets your business to potential and current clients.

If the answer is yes, you can expect to do less work on your end and expect to pay more. When the copywriter offers editing along with marketing copy, they are offering you higher service. They then become an editor as well as a copywriter, which are vastly different. Copywriters focus on the art of writing copy. Editors are all about grammar, sentence structure, and content meaning.

If you want more bang for your buck, less work on your end, and quality content, hiring a copywriter specializing in both copy and editing is what you can expect to receive.

Hiring a copywriter is no easy task. From knowing what they offer you and your small business to how much you should pay, there are many things to consider. Even though it may take time to find the best copywriter for your company, they are well worth the effort. Copywriters take away the stress of trying to write the perfect article, email, or slogan. They write according to your needs while bringing growth to your business. Now that you have the answers to the questions everyone needs to know before hiring a copywriter, your search can begin. It's time to find an excellent copywriter who brings both awareness and growth to your business.