Prompt 1: Tips for Clarifying Your Marketing Message

What is a marketing message? It's telling people the problems your organization solves. Your message should be understandable to all who come across it because there shouldn't be any obstacles keeping you from connecting with your future audience. A connection is your marketing message's primary goal.

If you want to remove all obstacles, here are a few tips for clarifying your message.

Get straight to the point. If your message is full of unnecessary content that keeps people from getting straight to the point, interest is bound to be lost. The sooner your message gets to the point, the likelier it is people will connect.

 Know the problems. Knowing the problems your organization solves puts you in a place of understanding. If people know you understand their problems, they'll feel heard. It's much easier to connect with someone who understands what you're going through than with someone who doesn't.

Stay simple. People want to know: Can you help me? If they see your message has unfamiliar phrases and complicated words, they become confused and stop looking for an answer. Using words that are easy to understand will give your audience a quick answer: Yes, we can help you.

 Prompt 2: Clarifying Your Brand Voice to Attract Your Dream Client

Depending on culture, setting, and group, most people speak with a different tone. Why? Because you wouldn't talk with a loud, playful tone at a fancy restaurant; you'd save it for a baseball game at a fancy restaurant. The same goes for your brand voice. Is your dream client playful and humorous? If so, your brand voice should be lighthearted and quirky. If your dream client is serious and sober, your brand voice should have an intellectual and sophisticated tone.

Having a specific tone for your brand voice is the key to attracting your dream client. And when your brand voice is consistent throughout social media and emails, you'll continue to bring in your dream clients.

Want more help in attracting your dream client or discovering your brand voice's tone? Book "Strategy Sessions," where you can create clear brand messaging to be used in all of your marketing collateral.

Prompt 3: Need a Website Revamp?

“First impressions never have a second chance.” Those words may sound dramatic, but it’s true. It’s exactly why so many people put hours of effort into creating websites for their businesses. They want first-time visitors to be immediately captivated by their website, not driven away.

A website is more than a few great words and some awesome pictures. It is a place where future clients and customers can come to seek help and answers to problems. They want to see a website that shouts of professionalism and screams of reliability.

Want a bigger and better first impression for your current website? Book a website, or get a free website review!

If you want to start from scratch, scale your business, or skyrocket your profits, this is for you! Remember, “First impressions never have a second chance.”

Prompt 4: Tips for Optimizing Your SEO

What is SEO? You’ve heard it from YouTubers and social media gurus who say you need to optimize your SEO. But what is it, and how do you make it work for your business?

SEO stands for “Search Engine Optimization,” and it’s all about gaining organic traffic and exposure to your brand or business. Here are a few tips on how to optimize your SEO.

Create consistently. Search engines can’t bring traffic to a website, blog, or social media if the content is intermittent. Consistent content will show not only your clients but the search engine you are reliable.

Create shareable content. The goal is not to create content everyone will love but to make content others want to share. Lists, guides, and how-tos are popular ways to grow traffic and increase exposure.

Answer searchable questions. People have questions in need of answers, which is why YouTube is a go-to for doing so. If you create the answers to questions people search for the most, your content will be the one standing out.

With these tips, SEO will work for you and grow your business in traffic and exposure.

Prompt 5: Tips for Creating a Social Media Page People Want to Visit 

People use social media as a place of comfort in a world of chaos. Whether you’re a movie critic, beauty expert, or house realtor, your social media page can play a vital part in your business.

Want tips on how to create a social media page people will want to visit? Here are a few tips that will not only bring attention to your page but cause people to follow.

Beauty matters. How do you stand out among millions of people when social media is full of people sharing pictures and tips? Sticking with a specific color scheme or design that stands out will attract new people and help your audience pinpoint your posts.

Stay true to yourself. People will follow those who prove themselves trustworthy and are not posting only to gain followers. Be authentic to who you are, and people will want to follow.

Be a friend. Social media is like a friendship. If your page is inviting and friendly, people will be comfortable following your page and consistently seeing your content. It’s as simple as replying to someone’s comment on your post.

 Follow these tips to make your social media page a place of comfort.

Prompt 6: Tips for Wedding Pros to Knock Email Marketing Out the Park Before Valentines Day

Love is on the way, and so are Valentine's day emails.

Here are a few tips for knocking email marketing out of the park before Valentine's day.

Remember the first. Valentine's day is a great way to email discounts or freebies to the clients who've been with you since the beginning. They'll appreciate the thoughtfulness, and as a result, may share your services with others before the holiday is over.

Take advantage of social media. Social media is an easy way to tell your followers about upcoming promotions only in your email list. Posting Valentine's day content ahead of time will remind current email subscribers to keep an eye on your email list and add new subscribers to the list before the holiday.

Get Ahead of Competition. People are bombarded with promotional emails during Valentine's week and tend to dismiss them. Getting ahead of the competition will place you at the forefront of your client's mind and make way for you to send follow-up emails.

Show love to your clients by giving them the best emails this Valentine's day.

Prompt 7: Email Marketing Tips for Beauty Industry Professionals Hovering in a COVID World 

 Beauty doesn’t stop because parts of the world have. Now, more than ever, people want help with beauty. More video calls to businesses, families, and friends are being made, meaning the beauty industry is well-needed. And during this COVID pandemic, the best way to meet people’s beauty needs is through email.

Want to know the best ways to amp up your beauty emails? Here are a few tips:

Don’t disappear. Though you may not see your clients in person, they still need to know you exist and are there for them. If only to give a business update, send an email detailing your upcoming promotions, sales, and new product.

 Don’t let your clients forget. You may be out of sight, but be sure not to be out of mind. Via email, remind your clients how to book future appointments with you. Doing this will keep you on your client’s mind and keep the business growing.

Continue Business. By 2040, 95% of purchases are estimated to be online. Get ahead of the competition by sending emails with direct links to beauty products clients will love.

Though the times are unprecedented, now is the perfect time to begin email like never before.

Prompt 8: 3 Notable Health and Wellness Coaches Making Waves in the industry

In times like these, health and wellness must be a priority. Many are at home alone, unable to see friends and family, who usually give them a sense of peace and reassurance. Some want to go to the gym to maintain their physical strength but can’t.

Fortunately, there are health and wellness coaches who aren’t bound by the limitations of a pandemic. Their help transcends four walls and video screens.

Here are three health coaches making a difference in people’s lives, even during a pandemic.

One of Barbara Powell’s methods as a health coach is focusing on the present and her client’s present strengths, allowing them to reach their health goals without focusing on the past.

Kara Lee supports the view that the time between her and her clients are valuable and shouldn’t be limited by how much time they can or can’t spend working with one another.

Michael Scholtz and his team of health coaches want to ease the financial burden, and through group coaching, he’s able to offer coaching at a lower price, all while bringing his clients out of isolation.

These health coaches have proven help doesn’t stop during a pandemic; it gets stronger.

Prompt 9: Notable Nutrition Coaches Ready to Help You Live Your Best Life in 2021 

A new year means new goals, and the one at the top of the list is nutrition. It’s time to eat better, so you can live better.

 Having trouble finding the right nutrition coach who can help you live your best life? Here are a few nutrition coaches ready to help:

 If you’re the kind of person who needs to see to believe, Sarah Maughan is the nutritionist for you. Sarah’s Instagram @empowerwithfood is full of mouthwatering images of savory yet healthy meals you’ll want to put together as soon as possible.

Myles Lau @myleslau_fitness is the man with a plan for not only nutrition but weight management. If you want to know which foods are best for you while learning how to maintain and lose weight, Myles can help you balance through it all.

 Nutrition Training Mindset does more than giving nutritional meals; they bring one on one coaching. They offer “personalized coaching that fits your life,” allowing you to live a better and healthier life.

Nutrition @bite.nutrition coaches do more than provide meal plans; they offer you a chance to be a better and stronger you.

Prompt 10: Black-Owned Event Businesses to support in 2021 

 Small black-owned event businesses are popping up everywhere, so if you need an event planner, here are a few choices to narrow the search.

Want to work with a business all about bringing your creative vision to life? Designer Chic Design is the event business for you! Whether it is with business branding, event designing, or photography, Designer Chic will work one on one with you to make sure your vision comes to fruition.

 Are you a young adult planning a special event but are working on a tight budget? There’s no need to worry; Asha’s Events LLC will “bring your vision to life in a refined, yet cost-effective way.” This business’ main priority is helping you follow your dreams without emptying your wallet.

If you want to plan a party, wedding, or birthday but don’t have a location in mind, A Stephens Event business is the way to go. Not only can A Stephens Event “find the perfect spot for your event,” but they also provide staff to ease your day of the event worries.

Black-owned event businesses need the support of their community. It’s time we not only notice their efforts and strides but support their endeavors.

Prompt 11: Alpha Kappa Alpha Founders Day

Sororities are than greek letters and parties; they are organizations built on sisterhood, servant-leadership, and change. Alpha Kappa Alpha (AKA) Sorority was built over a hundred years ago today on these same qualities.

AKA, founded on Howard University's campus in 1908, is the first African American Greek-letter sorority. Since its beginning, AKA has strived to create an organization of empowered and respected women capable of changing the world around them.

The sorority has come a long way from its nine college students to a "globally-impactful organization of nearly 300,000 college-trained members." Among those members is Vice president-elect Kamala Harris, Maya Angelou, Rosa Parks, Yolanda Adams, and many more.

These and other AKA members have proven sororities are more than what's on movies or tv shows. Sororities are light-bearers, world changers, and family and community builders. Let's remember these good qualities as we celebrate Alpha Kappa Alpha's Founders Day!

Prompt 12: Inauguration Day (Kamala Harris)

 Today is inauguration day, where many are celebrating the transferring of power from one to another and the first woman and woman of color as Vice President of the United States.

 “I’ll always be the first to do many things—make sure I’m not the last.” Vice President-Elect Kamala Harris said these inspiring words the night she and President-Elect Joe Biden gave their victory speeches. This win, she and Biden experienced, came after a grueling and prolonged election. Still, she knew her words would be more than celebrating her victory but celebrating America’s victory of democracy and diversity.

Kamala is proud to become the first woman and woman of color as Vice President, knowing she will be making her country a better place for her nieces, loved ones, and many others. As she moves into her new position as second in command of the country, she will continue to fight for its citizens by tackling the pandemic, reviving the economy, and dealing with high-crime neighborhoods.

The Vice-Presidency is more than a job to Kamala Harris; it is her duty, one she is proud to take on. Today, we celebrate diversity, transitions, and the ones who did it first. Happy Inauguration Day!

Prompt 13: Black Creatives Fund

 Black Lives Matter has lit a match within the US and many other countries because it has long been the time to recognize black lives' importance. This recognition has led organizations like [Flourish Marketing] to bring more attention to Black writers, illustrators, and creatives by opening a fund to support their work.

[Flourish Marketing] has created this ongoing fund to allow Black creatives to "explore what matters to them, and be paid for their labor." Supporting [Flourish Marketing’s] mission of funding Black creatives will create more room for those who want to write, illustrate, and more without being hindered by those who don't want to see more Black creatives.

 Over the past summer, the world has seen how much black lives matter; it's time to show how much black creatives matter.

Prompt 14: Valentine’s Day Post

Spread a little love today! Valentine’s Day is known for celebrating romance, but how about spreading love to more than your partner and loved one. 

Not everyone has that special person to spend their evening with; in fact, you may be one of them (and that’s okay!). So, why not give a box of chocolate or a long-stem rose to a neighbor or friend to show them some love? After this past year, people need more love in their lives. Even if it’s a smile and hello, it could be the kind of affection someone needs to get through the day.

 Valentine’s Day is full of love and joy but can also be a sad time for some. Lighten up someone’s day by spreading a little love into their lives.